Writing voice-over scripts for the campaign reframed the attributes we wanted our audience to take away, from there, I utilised pre-existing photography and videography to cut new videos and create assets for our full-funnel approach. We wanted the customer, at any step of entry when they encountered our ads to recognise it as the same brand. All of the assets, static images, videos, and gifs, were created by me to ensure a visual consistency at any point. I acted as both executor and visual director for this project, collaborating with our creative director and social media manager on placements and general tone.

We wanted a creative diversity that was scroll-stopping and eye-catching and I produced numerous variations to provide the best catchment of testing to learn from.